Weird Fish celebrates 133% leap in EBITDA

Revenues at the UK lifestyle clothing brand were up by 71% to £35.5m in the year to 31 December 2021, compared to 2020, as a result of strong online sales during the period.

Overall ecommerce revenue was up by 74% to £21m against the prior year. The retailer said it drove more revenue online in November 2021 compared to the whole of 2019.

During 2021 the brand launched a new click and collect service, an online blog and a live chat facility on its website. It also brought out its first TV advert and doubled its marketing video content compared with the previous year.

EBITDA at Weird Fish leapt from £1.8m during the period to £4.2m, marking a 133% increase.

It has been a great year for the whole business in challenging circumstances. It has been a privilege to guide the business through this period, which was all down to our people and customers. Thank you.

Benoit Mercier