Let me start by saying that I do not like talking about myself at the third person but SEO rankings at stake, my aim is to get onto the first page and to own my brand name: Benoit Mercier. Also, the articles that I will publish are based on my point of view/experience and they are in no way shape or form linked to the businesses I have worked or work for. I will not censor constructive criticisms, especially as I appreciate that my political or professional views will be different than the few readers I will get, but I will not tolerate foul language.

Benoit Mercier is Customer Director at Weird Fish, a UK retailer. Worked for both SMEs and large corporations. Worked for privately owned businesses, as well as, private equity. Benoit Mercier is a well respected leading expert in building brands, and developing highly efficient multichannel & international operations. Benoit Mercier has been highly successful in turning around businesses and through MBO or MBI. Currently, Benoit Mercier is leading the customer, brand, marketing and multichannel operations (P&L), which includes creating a successful and ambitious business plan, customer modelling, customer and trade planning, budgeting, financial modelling, digital planning, delivery proposition, management of technical partners.

Benoit Mercier holds an Executive MBA from Judge Business School, Cambridge University, an MSc Marketing from Huddersfield University and write Academic papers mostly on eCommerce and digital transformation.